You surely have heard of the term PPC. In fact it is one of the most revolutionized ways of getting on with an online advertisement. PPC advertising companies are simply all around the internet world providing the realm for the businesses that direly need to be popularized. For a much comprehensive view of what PPC advertising companies are, it is important to know of its in-depth background.As defined by most online websites, the PPC or pay per click is one advertising strategy that is used by the web, search engines, and other promotion networks. The PPC advertising companies appear to be the text ads which are situated near the overall result of the search.Hence, the very term itself explains that once a visitor clicks on that placed advertisement, the advertiser on the other hand is charged a small fee. Other variants of the PPC advertising company include those that are known as the pay for ranking or pay for placement. The other term for PPC is the CPC or Cost Per Click.The rate of the PPC advertising company depends entirely on the terms and conditions of the search engine. The minimum rate is at US$0.01. If the search engine is already a famous one, the cost heaped by the PPC advertising company is relatively higher.By nature, the PPC advertising company allows many of today’s marketers to place their ads for their services or products which in turn will be accessible via the use of the search engines. The search engines will direct the visitor to the links when the keywords or key phrases match with those placed in the ad. There lies an agreement between the advertiser and the PPC advertising company that a particular amount will be paid every time the search engine is used by a visitor. The spot order of those in the ads will be dependent on the rate stipulated by the merchant and the PPC advertising company.This concept has paved way for the transformation of the advertising scheme in the internet. More so, as had been inspired from the PPC advertising companies, Yahoo Search Marketing, Google AdWords, and Microsoft AdCenter came to exist. In today’s current online marketing trend, Google occupies the first spot when it comes to the popularity of the PPC advertising companies.In fact, at the very start of the method, Google allowed the AdWords to directly send the visitors to the site of the advertisers themselves. But in the first phase of the year 2005, the policy was altered. So now you have to first link with Google as the landing page before you will be led to the sales page of the actual company.If you have the dream of earning income online, you may want to become an affiliate. The PPC advertising companies can then become your refuge. As an affiliate connected with PPC advertising companies, you will have to clearly identify the firm that you wish to promote, the keywords or key phrases which are likely to be used by the visitors, and be able to build a landing page for you to obtain the clicks that come from the search engines.The PPC advertising companies will provide the advertiser with the detailed reports regarding the clicks that the ads have received. The PPC advertising companies are among the most desirable modes of going about with any income earning scheme.